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Contents
Volume 13 Number 1 2021

Ubuntu pedagogy – transforming educational practices in South Africa through 
an African philosophy: from theory to practice
Nomlaungelo Ngubane and Manyane Makua . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Understanding the effect of domestic violence on learning effectiveness among 
primary school learners: A case of Rubavu District [Rwanda]
Cyprien Sikubwabo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Rhetorical devices in selected banking advertisements in Nigeria
Temidayo Akinrinlola . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34
Discourse of resistance in Fani-Kayode’s political posts on Facebook
Joshua Sunday Ayantayo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50
When it no longer matters whom you love: the politics of love and identity 
in Nigerian migrant fiction
Ajibola Opeyemi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
Exploring the preference for indigenous medicinal plant medicine in Buliisa 
District, Western Uganda
Kyazike Elizabeth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Religious terrorism in Nigeria as renewed determination to “fight for God”
Austin O. Omomia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
The role of artificial intelligence in integrated marketing communications. A case study 
of Jumia Online Ghana
Philip Kwaku Kankam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Exploring coping strategies of retired elderly persons in Ilorin metropolis, Nigeria: 
implication for counselling
Alwajud-Adewusi and Mariam Bukola . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 137
What students should know about the humanities
Teboho J. Lebakeng . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Conceptualising digital capital in higher education institutions, its value during 
Covid 19 pandemic and beyond
Joke Oluwatimilehin, Neil Davies Evans, Upasana G Singh (Ms), Wai Sze Leung . . . . . . 157